While it’s still early, one could possibly see the Pandora partnership growing: As the music service branches out beyond streaming songs and into areas like live ticketing and an on-demand offering, some interesting transactions could take place in Ubers. is a major key to its growth in the country.
#Pandora radio in cars drivers
For Uber, having more than 450,000 active drivers in the U.S. There’s great interest in keeping drivers happy, as the service that controls the supply dominates the market. It’s also currently exclusive to Uber, so don’t expect Lyft drivers to be touting a Pandora station any time soon - the battle of “workplace” benefits continues between the two rivals. We’re told that Pandora matches what drivers wanted, based on Uber’s research - it gives them an endless play model that they can simply set and forget about - one which is personalized and can improve over time. Uber has implemented features to make it more friendly to drivers who are hearing-impaired, made a feature that lists nearby gas stations, and has been trialing in-app phone support for some drivers.
#Pandora radio in cars update
This is only the latest update made to the app that drivers use to accept riders and communicate with the company. You don’t have to sign up for a special Uber account on Pandora to use this integration if you already have an account on the streaming music service. With this “partner app,” Uber has simplified the experience so that drivers won’t have to toggle between multiple apps. The Pandora integration isn’t necessarily groundbreaking, but it’s more convenient and perhaps safer for drivers to use. Neither Uber nor Spotify has released any numbers to indicate how many riders used the service. The idea was that riders could hop into an Uber and basically control the music played in the car through Spotify. It was initially available in London, Los Angeles, Mexico City, Nashville, New York, San Francisco, Singapore, Stockholm, Sydney, and Toronto. Spotify became one of the first music providers to partner with the on-demand private car service, in 2014. We’re told that Uber music for riders is being rebuilt, and that when it launches - “in the coming weeks,” we’re told - it will feature integrations with not only Spotify, but also Pandora. In addition, Uber revealed that while Spotify “has been a great partner and continues to be,” the relationship is currently “paused” meaning that while the relationship is still “ongoing” per Uber, the company is making some tweaks. The move to Pandora may be surprising, given that Uber has a relationship with Spotify, but there are key differences in the programs: The former is focused on drivers, and the latter on riders. Reworking its Uber music program with Spotify
#Pandora radio in cars driver
The company claims that it built this Pandora integration with a lot of driver feedback. Uber said that it consulted with its drivers about the best approach to doing this, even bringing drivers into its offices to look at prototypes. “This integration…will make it easier for drivers and riders to listen to the music they love.” “Many drivers already use music to get their day started on the right note, but it can be challenging to find high-quality music that both drivers and riders love - without radio ads and interruptions to the music,” said Bob Cowherd, Uber’s senior product manager for music and media.
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